Sidebar: Opportunity Knocks: How Will We Answer?

Mortal outcomes when opportunity knocks.

Opportunity Knocks: An Economic Analysis of Television Advertisements

Certain aspects of advertising–especially on television–are not easily explained with conventional economic models. In particular, much of the imagery and repetitive thematic content seen in advertisements seem “psychological” in nature, as opposed to “informative.” To understand the economic rationale for this phenomenon, we develop a theory of endogenous preferences in which information about...

How do we plan movements?:A geometric answer

Human movement is essentially a complex phenomenon. When humans work closely with robots, understanding human motion using robot’s sensors is a very challenging problem. This is partially due to the lack of proper consensus among researchers on which representation to use in such situations. This extended abstract presents a novel kinematic framework to study human intention using hybrid twists...

Interventional Cardiology: How Will We Cope with the Next Century?

Meeting holds a very special place in interventional cardiology. When Richard Myler opened the meeting, he eloquently conveyed his very personal feelings towards Andreas. This meeting is unique because it is so personal, just as Andreas would have wanted. Speaking for USCI, I m u s t say that it was the courage, vision and leadership of Andreas Grüntzig that motivated a small group of leaders t...

How Far Will We See in the Future?

Any attempt to contemplate the next fifty years of cell biology must do so in the context of a past that encompasses roughly three equivalent periods. The first witnessed the discovery that living organisms are composed of cells, that these arise solely from the growth and division of preexisting cells, that an unbroken series of divisions connects us to a primordial cell providing a material b...